
Harvard Business Review Press
Marketing Moves. A New Approach to Profits, Growth, and Renewal, Hardback/Suvit Maesinsee
216,99 lei
✔ În stoc la elefant.ro
Vezi oferta la elefant.ro
✔ În stoc la elefant.ro
Vezi oferta la elefant.roThe Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.











